Radio Research

Heart 80s

Most of this radio focusses on the music displayed in comparison to a talkshow or news based radio.

middle age adults and seniors make up the audience.

What impact does it provide: It had no impact because there was only music playing.

Heart Dance: (Audience > Young Adults and Adolescents)

LBC News

Speaker/host provides crime reports in Ukraine - Supplemental information the queen's burial (More news than music) LBC News: - Speaker/host provides crime reports in Ukraine - Supplemental information the queen's burial (More news than music) 

The audience consists mainly of the general public

What impact does it provide: The news is brief and straightforward, yet comprehensive recaps won't dull the audience. We're making an effort to keep the news brief.

Radio X

The program opens with soothing or calming music, then the host or speaker informs listeners of the queen's passing and funeral.

- The song changes to quiet music, maybe in reference to the queen's passing - The "Radio X" commercial is played - Country music is played (a change in the genre)

(Audience > Possibly adults, young adults, and middle-aged people)

What impact does it provide: Music can be linked to informational news, as when the speaker plays soothing music in the background while reporting on the death of the queen.

Classic FM

The station's primary musical focus is classical music. The "Classic FM" jingle is played as it switches to another piece of classical music.

Adults aged 25 and older make up the majority of their audience, which is primarily elderly people.

How does it exert influence? This radio only plays music from a single genre or style, which is quite close to the radio show's original concept.

(Podcast) Anything Goes with Emma Chamberlain

Emma is unusual in that she just uses a bell to signal the transition between portions of her podcast broadcast (discussions and advertisements), rather than a lyrical jingle to change topics. Additionally, she doesn't include any songs; instead, she just has chats about themes that are relevant to teenagers and young adults, who are also her target market. Due to the sympathetic and realistic ways she interacts with her audience/listeners, such as ranting, her podcast show is currently quite well-known among teenagers. Since she is still in her early 20s, this has reached the target demographic, making it simpler to relate to teenagers and young adults. As a result, it has encouraged us to target teenagers, who are the ideal audience for our age group.

(Podcast) Rotten Mango with Stephanie Soo

A true crime and all things creepy podcast is called Rotten Mango. a podcast that specializes in the true crime and horror genres. The podcast is quite interesting since it is very detail-oriented, but for the radio show, it was the storytelling that served as my motivation. The message is communicated through storytelling, which also lends a little humor to the material, despite how dark it is. We need the news to be digestible in the radio show's news segment because we are aiming for consumers who listen to the radio mostly in the morning. I do have to note how rotten mango pulls in younger viewers (within the young adult and teenage demographic) are drawn to this genre by Stephanie's presentation of the cases, this genre often caters to an older viewership. Stephanie's sharp observations and quips, which are highly relevant to the current time period, set this podcast apart from others in the same category.