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Democratization of mass media - globalization
- True beauty - indonesian hallyu fans choice award 2021 best kdrama ⇒ cultural imperialism (exercise of domination in cultural relationships in which the values, practices, and meanings of a powerful foreign culture are imposed upon one or more native cultures**) (eg: k-culture present in indonesia)**
The webtoon version was a megahit in South Korea when it became adapted as a drama, unfortunately, it didn't get as much hype domestically, instead it as more popular globally with it still being one of the most beloved kdramas till this day.
Book to movie adaptation
- ready player one - (2018) (warner bros)
It grossed around $583 million worldwide and earned a nomination for Best Visual Effects at the 91st Academy Awards, 24th Critics' Choice Awards, and 72nd British Academy Film Awards. Ready Player One had around 138 Easter Eggs and Pop Culture References in the Movie, this engaged with the audience and became known as one of the top ten movies with a lot of easter eggs. Roland Barthes's 5 Narrative codes theory suggests that all narratives share structural features that each narrative weaves together in different ways. Despite the differences between individual narratives, any narrative employs a limited number of organizational structures (specifically, five of them) that affect our reading of texts. By imagining an ultimate intended meaning of a piece of literature one could infer an ultimate explanation for it. Ready player one uses hermeneutic codes with the use of easter eggs to tie in with its plot. It was the last game created by James Halliday before he died in an attempt to find an heir for his vast fortune and pass ownership of the OASIS simulation to someone worthy. The Hunt was also a way for Halliday to encourage the entire world to share his passion for the culture of the 1980s era, this was prevalent in the plot of the movie and also acted as a way to make audiences question the references mentioned within the movie.
- Percy Jackson - (upcoming 2023) (disney plus)
Got a lot of good press worldwide with its involvement in the original writer rick riordan being involved with the production of the show.
- Jujutsu Kaisen 0 - (2022) (Mappa)
Gained lots of popularity world-wide with anime and manga culture peaking at an all time high with the cross media consumption from subscription services like netflix, increased interest on tiktok, youtube,etc. The global anime market size reached $22.6 billion in 2020 and is predicted to grow to $48.3 million by 2030, according to Precedence Research. Much of that growth is happening in North America, where merchandising and increased streaming penetration has put anime firmly in the mainstream in American pop culture.
Globalization cases
- squid game - (2021) (netflix)
Squid Game is also the first non-English television series to receive nominations and to win the Primetime Emmy Awards. It received 14 nominations, winning 6 of them, including Outstanding Lead Actor in a Drama Series, Outstanding Directing for a Drama Series, and Outstanding Guest Actress in a Drama Series. It holds records as the most viewed show on the platform to date while also being a show produced outside the us. This brought more attention to Korea and the Korean Media while it’s movies and tv shows gaining notoriety from the past few years.
- Wednesday - (2022) (netflix)
Its first week on Netflix, Wednesday became the most-watched English television series with 341.2 million hours of viewership surpassing the previous record held by Stranger Things season 4. Released late November 2022, Wednesday became one of the biggest shows of the year, bringing in the largest amount of viewers for a Netflix premiere that year.
- Jujutsu Kaisen 0 - (2022) (Mappa)
rated 98% on rotten mango with being no.7 on the list. One major reason that makes Jujutsu Kaisen stand out so much, I believe, is how good it is at turning many storytelling tropes on their head. That is to say, the series takes a lot of commonly established clichés across anime (and all pop culture) and presented them in a completely different way. According to Oricon, on Jan. 13 2021, the series sold over 20 million copies. That number has only gone up since then. It also won “Anime of the Year” at the 2021 5th annual Crunchyroll Anime Awards. With the boom of interest in Jujutsu Kaisen, many are left wondering what exactly attracted so many devoted fans.
- Parasite (2019) ( Barunson)
Diversity cases
Living in a modern world of globalization and digitalization, we’re constantly exposed to various media such as movies, TV shows, and books, from all parts of the world. It’s becoming a part of society; a daily conversation with our friends, and even a haven for people who’d like to escape from reality for a while.
Together, diversity and representation births inclusion, the involvement of diversity where everyone is acknowledged, empowered, and celebrated. Inclusion understands that everyone, no matter their identity, is worthy of being seen. Instead of merely tolerating our differences, we need to embrace the vast diversity within each individual.
Since media is effective and powerful in influencing the audiences’ minds and ideas, diverse representation would broaden the audiences’ viewpoints. Like learning history: you can’t look at one source only because there’s always another perspective waiting to be unravelled on the other side.
This is why direct representation—directly involving someone from the said diverse group instead of blindly thrusting a diverse character into a media only for the sake of diversity—matters. Certain things can only be told from the point of view of the person who’s lived through the experiences themselves. Otherwise, the true meaning and nuances behind the events or culture are prone to be lost, whether in translation or ignorance.
1. Abott elementary (2021-present) (warner-bros television)
- The show depicts the reality of the ridiculous situations educators are sometimes forced to overcome without making fun of the profession. It also has a predominantly black cast
2. Bridgerton (2021-present) (Netflix)
- Despite its Regency-era setting, "Bridgerton" is far from historically accurate. Although many period dramas have cultural experts on hand during production to ensure historical authenticity, "Bridgerton" took an entirely different approach, opting for a diverse reimagining of London's high society.
- One of the hallmarks of a Shonda Rhimes production is a sprawling multiracial ensemble cast. Rhimes' new Netflix hit, Bridgerton, is no different. Only this time, she's executive produced a Regency Era period drama based on a series of bestselling romance novels, and the cast represents the richest of the rich in 1813 London. You know, the very colonizers that were thriving as a direct result of their historic abuse and mistreatment of BIPOCs? Bridgerton raises the question of how diverse nobility could exist during a time when most Black and brown people in Britain were relegated to domestic work. For the record, according to romance novelist and historian Vanessa Riley, there were Black nobility. (Even a Black duke). But both the scale and level of acceptance of those people shown in Bridgerton is largely historically inaccurate—but purposefully so.
- In it's first season alone, 82 million households tuned in in the first 28 days. But despite enjoying huge success, it wasn't long before Twitter was awash with racist commentators questioning why the show featured Black people and complaining about 'historical inaccuracy'.
- Bridgerton is doing a thing. The show conspicuously ignores historical accuracy, presenting Queen Charlotte of Great Britain as a black woman, and having contemporary orchestras playing Billie Eilish songs. Bridgerton has no pretentions about historical accuracy, so it would be disingenuous to complain about its inauthentic content. Other shows with this same approach, such as The Great, or Reign although employing historical accuracy mainly employ a predominant white cast, white writers along with it.
Biopic cases
The biopic itself is nothing new. It has been a production staple for most of film history, including classics like Judith of Bethulia (1914), Young Mr. Lincoln (1939), Lawrence of Arabia (1962), Raging Bull (1980), and Catch Me If You Can (2002). But starting in the early 2000s, the number of biopics produced in Hollywood began to grow – a trend which continued into the 2010s. Today the biopic is up there with the superhero movie as one of the biggest and most consistent types of film being made in Hollywood.
They are so popular because audiences love to gain insight into these stories, and many celebrities being depicted already have a fan base. At this point, it seems like studios are much more willing to greenlight any generic biopic than a new and original story, and most of these biopics really do feel the same. It's an interesting genre when the movies are few and far between, but when a new biopic is being released every month, it really starts to feel as though Hollywood is running out of ideas. The main problem with biopics is that they simplify real people. A real three-dimensional story is being forcefully put into a two-dimensional medium. The lesson is that the celebrity biopic is the most high-risk of genres. When it goes well, it fills cinemas and wins awards, especially in the 21st Century.
- Blonde (2022) Marilyn Monroe biopic. Blonde is not a traditional biopic by any stretch of the imagination. Joyce Carol Oates' novel that inspired it is a fictionalized story of someone resembling Monroe and dramatizes elements of her life that were never expressly revealed. Another large point of controversy for Blonde is its depiction of abortion and sexual assault, with both storylines thought to divert from what really happened in Marilyn's life. The film portrays Marilyn as having had two abortions against her will, with one scene showing her 'talking' to a CGI fetus. Getting low ratings from audiences 5.5/10 from IMDB, 50% from metacritic
Representation cases
- Childish Gambino - this is america (2018)
Gambino uses his platform to voice just some of the troubling social problems endured by black communities in Trump’s America. In just 4 minutes it references prevalent issues from gun violence to police brutality.
With almost 900 million views, 4 grammy wins. The music video received widespread critical acclaim. Billboard critics ranked it 10th among the "greatest music videos of the 21st century. "This Is America" became the 31st song to debut at number one on the US *Billboard* Hot 100, becoming both Gambino's first number one and top ten single in the country.
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